On Line Banking Web Site Design, Focused on Users Navigation Time Optimization

Authors

  • María Carmen Lozano Gutiérrez Universidad Politécnica de Cartagena
  • Federico Fuentes Martín Universidad Politécnica de Cartagena

DOI:

https://doi.org/10.18046/syt.v4i7.960

Keywords:

Stepping stone, Internet, Web site design.

Abstract

This article discusses an application of the well-known Stepping Stone method, to determine the optimal navigation time for an online banking application user. The method allows to obtain the navigation route in which most of the informative fields in the page are visited, with minimum effort and minimum spent time. This navigation route is then used as a baseline for the web site design.

Author Biographies

  • María Carmen Lozano Gutiérrez, Universidad Politécnica de Cartagena
    Bio Statement is available in Spanish
  • Federico Fuentes Martín, Universidad Politécnica de Cartagena
    Bio Statement is available in Spanish

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Published

2006-10-11

Issue

Vol. 4 No. 7 (2006)

Section

Original Research

License

This journal is licensed under the terms of the CC BY 4.0 licence (https://creativecommons.org/licenses/by/4.0/legalcode).