Inovação e rendimento: relação mediada através da orientação à aprendizagem e ao mercado em empresas mexicanas
DOI:
https://doi.org/10.18046/j.estger.2022.162.4706Palavras-chave:
inovação, aprendizagem, orientação ao mercado, rendimentoResumo
Inovação e rendimento: relação mediada através da orientação à aprendizagem e ao mercado em empresas mexicanasResumoA inovação é a estratégia das empresas para a criação de valor, melhoria da competitividade e desenvolvimento sustentável. O objetivo desta pesquisa foi analisar a influência da inovação no rendimento ante a mediação da orientação à aprendizagem e ao mercado. Foi realizado um estudo explicativo quantitativo de uma amostra de 71 empresas mexicanas com modelagem de equações estruturais, que testou a influência da inovação no rendimento, a orientação à aprendizagem e a ao mercado. Além disso, revelou uma influência significativa da inovação no rendimento através da mediação da orientação à aprendizagem e ao mercado. Assim, a inovação é destacada como um fator primordial que permeia o rendimento para vislumbrar melhores condições e expectativas empresariais.
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