Explicando o consumo verde: um estudo transcultural de consumidores adultos jovens através de uma comparação multigrupo

Autores

  • Judith Cavazos-Arroyo Professor, Department of Economic and Management Sciences, Universidad Popular Autónoma del Estado de Puebla, Puebla, México. https://orcid.org/0000-0002-6258-289X
  • Ana Paola Sánchez-Lezama Professor, School of Sciences, Universidad de las Américas-Puebla, Puebla, México.

DOI:

https://doi.org/10.18046/j.estger.2022.162.4701

Palavras-chave:

comportamento ambiental, comportamento do consumidor, consumo verde, sustentabilidade

Resumo

A pesquisa comparou, através de uma análise multigrupo, o consumo verde entre consumidores adultos jovens no México e na Espanha. Assim, foi analisado o efeito de sua conexão com a natureza, a cidadania ambiental, o ativismo e a identidade social sobre o consumo verde. Uma metodologia quantitativa, explicativa e transversal foi desenvolvida e incluiu a aplicação de um instrumento a 447 jovens adultos mexicanos e 120 espanhóis. Os resultados primários relacionados ao consumo verde não sugeriram padrões diferentes de comportamento ambiental entre as amostras. Quando foram combinados, descobriu-se que a identidade social ambiental e a cidadania ambiental nem sempre se traduziam em consumo verde. No entanto, os consumidores adultos jovens, mais ligados à natureza, tinham maior probabilidade de consumir produtos ambientalmente amigáveis.

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Publicado

2022-03-24

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Artigos de pesquisa

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Explicando o consumo verde: um estudo transcultural de consumidores adultos jovens através de uma comparação multigrupo. (2022). Estudios Gerenciales, 38(162), 69-81. https://doi.org/10.18046/j.estger.2022.162.4701