Orientação empreendedora e atuação inovadora em MPMEs. O papel moderador da orientação estratégica
DOI:
https://doi.org/10.18046/j.estger.2022.162.4519Palavras-chave:
orientação empreendedora, orientação estratégica, desempenho inovador, MPMEs, efeito de interaçãoResumo
O objetivo deste estudo foi medir se o efeito da orientação empreendedora no desempenho inovador é moderado pelo tipo de orientação estratégica seguida pelas MPMEs. Para isso, estimou-se um modelo de regressão hierárquica sequencial. Os resultados mostraram que, nas MPMEs que oferecem atenção a tendências ambientais, aproveitam as oportunidades de mercado e de produtos e possuem maior flexibilidade operacional (prospectoras). O efeito positivo da orientação empreendedora no desempenho inovador acabou sendo maior do que nas MPMEs que são orientadas para os negócios, eficiência operacional, controle de custos e manutenção do portfolio de produtos para seus clientes.
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