Ética corporativa e preço justo percebido, o binômio estratégico para o consumo responsável

Autores

  • Lucirene Rangel-Lyne Profesora investigadora, Área de Negocios y Humanidades, Universidad del Noreste, Tampico, México Profesora investigadora, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8036-4186
  • José Ignacio Azuela-Flores Profesor investigador, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8084-9669
  • Magda Lizet Ochoa-Hernández Profesora investigadora, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8542-5726
  • Mirtha Elba Infante-Aguillón Profesora y directora de carrera, Área de Negocios y Humanidades, Universidad del Noreste, Tampico, México. https://orcid.org/0000-0003-1849-9009

DOI:

https://doi.org/10.18046/j.estger.2021.160.4098

Palavras-chave:

responsabilidade corporativa ética, preço justo, consumidores

Resumo

A responsabilidade corporativa ética eleva a percepção de justiça nos preços dos produtos adquiridos. O objetivo deste artigo foi confirmar essa premissa como um preditor da intenção de recompra socialmente responsável. Analisaram-se as percepções de 153 consumidores com poder aquisitivo restrito, que declararam adquirir produtos de empresas com responsabilidade ética. O efeito do preço justo percebido foi demonstrado em mediação completa para explicar as intenções de recompra socialmente responsáveis.

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Publicado

2021-06-29

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Como Citar

Ética corporativa e preço justo percebido, o binômio estratégico para o consumo responsável. (2021). Estudios Gerenciales, 37(160), 439-447. https://doi.org/10.18046/j.estger.2021.160.4098