Revisão das ligações entre a responsabilidade social empresarial e o desempenho empresarial: provas de empresas marroquinas listadas
DOI:
https://doi.org/10.18046/j.estger.2021.161.4010Palavras-chave:
responsabilidade social empresarial, desempenho empresarial, Marrocos, mínimos quadrados ordináriosResumo
O objetivo do artigo é analisar a complexidade das ligações entre responsabilidade social empresarial (RSE) e desempenho empresarial no Marrocos e decompor esta complexidade através de um sentido bidirecional de causalidade. Através da recolha de dados de 74 empresas marroquinas listadas, realizamos uma modelagem econométrica para medir esta relação em um sentido bidirecional e pesquisar os fatores subjacentes a esta associação. O estudo empírico mostra a existência de uma associação positiva entre a RSE e o desempenho empresarial em ambas as direções no contexto marroquino e sugere que quanto mais sociais as empresas forem, melhores serão seus resultados financeiros. A ligação mútua entre os aspectos sociais e financeiros permite deduzir algumas implicações para a gestão e estabelecer algumas vias de pesquisa futuras.
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