Efeitos da sustentabilidade e valor logístico nas relações entre empresas de transporte marítimo
DOI:
https://doi.org/10.18046/j.estger.2020.157.3767Palavras-chave:
práticas sustentávei, qualidade de serviço, valor logístico, indústria marítima, relações business to businessResumo
O objetivo deste trabalho foi analisar como a sustentabilidade (econômica, social e ambiental), sob a abordagem da tripla linha de base, afeta a qualidade do serviço, o valor logístico e a satisfação nas empresas do setor marítimo. Propõe-se um modelo teórico que contrasta-se com as informações fornecidas por uma amostra de 50 gerentes de empresas (transitários, importadores e exportadores) no Panamá. A informação é analisada por meio de estimação em regressão de mínimos quadrados parciais, o que permite confirmar a natureza multidimensional da sustentabilidade e do valor logístico. Os resultados também confirmam que as percepções dos clientes sobre as iniciativas dos seus fornecedores, com base nesta abordagem, têm a capacidade de conduzir a sua satisfação pela qualidade e valor; isso demonstra os benefícios de realizar tais iniciativas e, com isso, seu alcance global.
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