LA RAZÓN FELICIDAD/CONSUMO: UN ENFOQUE ALTERNATIVO EN LA BÚSQUEDA DE LA FELICIDAD (Artículo publicado en inglés)

Silvio Borrero Caldas

doi:10.1016/S0123-5923(10)70121-2

Autores

Silvio Borrero Caldas Master of Management, Tulane University, Estados Unidos. Profesor tiempo completo, Departamento Gestión Organizacional, Universidad Icesi, Colombia. Grupo de investigación: Competitividad y productividad en las organizaciones, afiliado a la Universidad Icesi, Clasificación B Colciencias Dirigir correspondencia a: Universidad Icesi, Calle 18 No. 122-135, Cali, Colombia.

DOI:

https://doi.org/10.1016/S0123-5923(10)70121-2

Palavras-chave:

Felicidade, entropia, consumo, materialismo, individualismo

Resumo

As enormes somas de dinheiro gasto a cada ano na aquisição de bens materiais não parecem ser muito eficazes para aumentarem a felicidade dos consumidores. Na verdade, possuir rendas maiores e mais coisas não torna as pessoas muito mais felizes, implicando que o consumismo moderno é extremamente ineficiente em termos de geração de felicidade. Algumas pesquisas e análises exploratórias sugerem que as pessoas poderiam melhorar sua razão entre felicidade/consumo por meio de atividades tendentes a alcançar um sentido de habilidade e pertença, e em formas de consumo experiencial ou social. Com base em resultados preliminares, este artigo propõe questões de investigação que poderiam se resolver por meio de um estudo transcultural, antecipa possíveis contribuições e sugere pesquisas futuras.

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