UM ESTUDO DE CASOS DE SUCESSO DAS PMEs NA COLÔMBIA: O CASO DO SETOR DA SAÚDE (publicado em espanhol)

Autores

  • Mónica Franco Angel Doctoranda en Entrepreneurship and Small Business Management, Universidad Autónoma de Barcelona-España/Växjö University, Sweden. Directora Departamento PROPYME, Centro de Desarrollo del Espíritu Empresarial, Universidad Icesi, Colombia.
  • David Urbano Pulido Doctor en Administración y Dirección de Empresas, Universidad Autónoma de Barcelona, España/Växjö University, Sweden. Director Programa Postgrado en Creación de Empresas, Universidad Autónoma de Barcelona, España.

DOI:

https://doi.org/10.1016/S0123-5923(10)70103-0

Palavras-chave:

Sucesso, PMEs, recursos, capacidades, institucional

Resumo

O objetivo principal do estudo é identificar e analisar os fatores que determinam o sucesso entre as PMEs na Colômbia, tanto no que se refere aos fatores internos como aos externos, tomando como marco teórico de referência da Teoria de Recursos e Capacidades e a Teoria Económica Institucional. Foi realizado um estudo qualitativo aprofundado na análise de quatro empresas colombianas. Os resultados mais relevantes indicam que os fatores que determinaram o sucesso dessas PMEs são o conhecimento e a experiencia do empresário, a reputação e o prestígio da empresa, as medidas de apoio e a especialização da indústria e a influência da comunidade em que desenvolvem a sua atividade.

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Publicado

2010-03-31

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Como Citar

UM ESTUDO DE CASOS DE SUCESSO DAS PMEs NA COLÔMBIA: O CASO DO SETOR DA SAÚDE (publicado em espanhol). (2010). Estudios Gerenciales, 26(114), 77-96. https://doi.org/10.1016/S0123-5923(10)70103-0