Vol. 24 No. 108 Jul-Sep 2008

Research articles

• Vol. 24 No. 108 - Julio/Septiembre 2008 / ESTUDIOS GERENCIALES

  1-167

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• OCCUPATIONAL STRESS IN MEXICAN CIO’S OF ENTERPRISES: ON ORGANIZATIONAL HUMAN DEVELOPMENT PERSPECTIVE (Article published in Spanish)

  Patricia Mercado Salgado, Roberto Salgado Mejía

  15-36

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• DIMENSIONALITY OF PERCEIVED BUSINESS SOCIAL RESPONSIBILITY AND ITS EFFECTS ON FIRM’S IMAGE AND REPUTATION: A CARROLL’S MODEL BASED APPROACH (Article published in Spanish)

  Alejandro Alvarado Herrera, María Walesska Schlesinger Díaz

  37-60

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• THE BRAND MANAGEMENT WITH MARKET ORIENTATION. OVERVIEW´S FRANCHISEES (Article published in Spanish)

  María Esther Calderón Monge, Jannett Ayup González

  61-78

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• THE DISCLOSURE OF AUDIT FIRM FEES IN SPAIN: AN EMPIRICAL ANALYSIS (Article published in Spanish)

  Rosario López Gavira, José Ángel Pérez López, José Enrique Romero García

  79-106

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• PERFORMANCE IN IMPLEMENTATION OF ISO 9001:2000 IN MEXICO CERTIFIED ORGANIZATIONS (Article published in Spanish)

  Víctor Manuel Nava Carballido, Luis Arturo Rivas Tovar

  107-128

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• THE FORM OF GOVERNMENT AND ITS RELATION WITH THE POWER AND ORGANIZATIONAL CHANGE: THE CASE OF THE ROSARIO UNIVERSITY (Article published in Spanish)

  María Andrea Trujillo Dávila, Alexander Guzmán Vásquez

  129-146

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• CASE STUDY. FALLING UNDERWEAR (Article published in Spanish)

  Ana María Arboleda Arango, Elsa María Coello C., Gloria María Cuevas S., Lina Marcela Gómez M.

  147-167

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