CASE STUDY. LA FRANQUICIA, ¿UNA OPORTUNIDAD DE NEGOCIO? (Article published in Spanish)

Authors

  • Marta Elena Arboleda Trujillo Estudiante Especialización en Finanzas. Universidad Icesi.
  • Jenny Liyan Cortes Velasquez Estudiante Especialización en Finanzas. Universidad Icesi.
  • Andrés Jiménez Mosquera Estudiante Especialización en Finanzas. Universidad Icesi.

Keywords:

Franchise, Net present value, Car shop

Abstract

The case describes the investment decision that a person must make when he/she is deciding to establish his/her own business. The person, a former employee in the kind of business he is planning, decides to open a car shop. He/She finds the market offers two alternatives: a) a franchise; b) an independent shop. The entrepreneur have to decide taking into account financial and non financial issues.

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Published

2002-12-31

Issue

No. 85 Oct-Dic 2002

Section

Research articles

License

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How to Cite

CASE STUDY. LA FRANQUICIA, ¿UNA OPORTUNIDAD DE NEGOCIO? (Article published in Spanish). (2002). Estudios Gerenciales, (85), 111-140. https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/95