Digitalización del Sector de la Consultoría: impulsores y facilitadores internos y externos

Abstract

Literature has conventionally addressed the concept of Digitalization by focusing on the manufacturing industry, harmonizing and pairing its features with the service industry. This leads us to ask ourselves whether there is a single concept of digitalization or the digital transformation of the firm can vary depending on sales orientation. To answer our problem statement and research questions, we used a systematic literature review (SLR) and bibliometric analysis (BA) of digitalization to identify the most relevant articles on the subject. After analyzing a set of 1316 articles extracted from Scopus, EBSCO, PROQUEST, and the Web of Science databases, we found that the process of digitalization of a company should be studied differently depending on its underlying sector or activity. We also found that digital transformation in the consulting business has been facilitated and boosted by internal and external drivers that resulted in a change in the service digitalization paradigm in this sector, going from cost-saving strategies to value-added chains.