Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico

Carlos Fernando Osorio-Andrade; Carlos Alberto  Arango Pastrana; Augusto  Rodríguez Orejuela

doi:10.18046/j.estger.2023.166.5415

Evolution of scientific research on electronic word of mouth in the tourism industry: A bibliometric analysis

Authors

Carlos Fernando Osorio-Andrade Profesor, Facultad de Ciencias de la Administración, Universidad del Valle, Cali, Colombia.
Carlos Alberto Arango Pastrana Profesor, Facultad de Ciencias de la Administración, Universidad del Valle, Cali, Colombia.
Augusto Rodríguez Orejuela Profesor, Facultad de Ciencias de la Administración, Universidad del Valle, Cali, Colombia

DOI:

https://doi.org/10.18046/j.estger.2023.166.5415

Keywords:

eWOM, tourism, social media, bibliometrics

Abstract

The research status of electronic word of mouth in the tourism sector was evaluated and a research agenda was formulated. Through bibliometric analysis, 1017 scientific articles indexed in Scopus between 2008 and 2021 were reviewed. Descriptive indicators, qualitative analysis of texts, and maps of social networks allowed to summarize the literature. Six research streams were identified: automatic classification of texts, content generated by tourists, eWOM valence, decision making, impact of eWOM on performance, and impact on trust. For future research, it is suggested to include topics such as elements that favor eWOM, effects of business attributes on eWOM, factors driving the generation of eWOM, changes in eWOM behavior and online reviews, and business management.

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Published

2023-03-16 — Updated on 2024-05-08

Versions

2024-05-08 (2)
2023-03-16 (1)

Issue

Vol. 39 No 166 Ene - Mar 2023

Section

Literature reviews articles

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How to Cite

Evolution of scientific research on electronic word of mouth in the tourism industry: A bibliometric analysis. (2024). Estudios Gerenciales, 39(166), 110-113. https://doi.org/10.18046/j.estger.2023.166.5415 (Original work published 2023)