Innovation and performance: Relationship mediated by learning and market orientation in Mexican companies

Authors

  • María del Rosario Demuner-Flores Profesora investigadora, Facultad de Contaduría y Administración, Universidad Autónoma del Estado de México, Toluca de Lerdo, México. https://orcid.org/0000-0002-4542-9113
  • Alejandro Delgado-Cruz Profesor investigador, Facultad de Turismo y Gastronomía, Universidad Autónoma del Estado de México, Toluca de Lerdo, México.
  • Elva Esther Vargas-Martínez Profesora investigadora, Facultad de Turismo y Gastronomía, Universidad Autónoma del Estado de México, Toluca de Lerdo, México.

DOI:

https://doi.org/10.18046/j.estger.2022.162.4706

Keywords:

innovation, learning, market orientation, performance

Abstract

Innovation is the strategy of companies for the creation of value, improvement of their competitiveness, and sustainable development. The purpose was to analyze the influence of innovation on business performance as mediated by learning and market orientation. An explanatory quantitative study was carried out in a sample of 71 Mexican companies. Equation modeling was used. These tested the influence of innovation on business performance, learning orientation, and market orientation. The significant influence of innovation on  performance  was  also  revealed  through  the  mediation  of  learning  and  market  orientation.  Innovation  is  thus  highlighted  as  a  primary factor of performance to visualize better business conditions and expectations.

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Published

2022-03-24

Issue

Section

Research articles

How to Cite

Innovation and performance: Relationship mediated by learning and market orientation in Mexican companies. (2022). Estudios Gerenciales, 38(162), 82-94. https://doi.org/10.18046/j.estger.2022.162.4706