Orientación emprendedora y desempeño innovador en mipymes. El rol moderador de la orientación estratégica

Manrique Hernández-Ramírez; Ronald Mora-Esquivel; Juan Carlos Leiva

doi:10.18046/j.estger.2022.162.4519

Authors

Manrique Hernández-Ramírez Profesor, Escuela de administración de empresas, Instituto Tecnológico de Costa Rica Sede Centro Académico de San José, San José, Costa Rica. https://orcid.org/0000-0002-3168-333X
Ronald Mora-Esquivel Profesor, Escuela de administración de empresas, Instituto Tecnológico de Costa Rica Sede Central Cartago, Cartago, Costa Rica.
Juan Carlos Leiva Profesor, Escuela de administración de empresas, Instituto Tecnológico de Costa Rica Sede Central Cartago, Cartago, Costa Rica.

DOI:

https://doi.org/10.18046/j.estger.2022.162.4519

Keywords:

entrepreneurial orientation, strategic orientation, innovative performance, MSMEs, interaction effect

Abstract

This study aimed to assess if the effect of entrepreneurial orientation on innovative performance is moderated by the type of strategic orientation followed by MSMEs. The study employs a sequential hierarchical regression model. The results showed that the positive effect of the entrepreneurial orientation on innovative performance was greater in MSMEs paying attention to environmental trends, taking advantage of market and product opportunities, and focusing on operational flexibility (prospectors), than in those MSMEs directing their strategy on operational efficiency, cost control, and maintenance of the product portfolio for their customers (defenders).

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