Corporate ethics and perceived fair price, the strategic binomial for responsible consumption

Authors

  • Lucirene Rangel-Lyne Profesora investigadora, Área de Negocios y Humanidades, Universidad del Noreste, Tampico, México Profesora investigadora, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8036-4186
  • José Ignacio Azuela-Flores Profesor investigador, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8084-9669
  • Magda Lizet Ochoa-Hernández Profesora investigadora, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8542-5726
  • Mirtha Elba Infante-Aguillón Profesora y directora de carrera, Área de Negocios y Humanidades, Universidad del Noreste, Tampico, México. https://orcid.org/0000-0003-1849-9009

DOI:

https://doi.org/10.18046/j.estger.2021.160.4098

Keywords:

ethical corporate responsibility, fair price, consumers

Abstract

Ethical corporate responsibility elevates the price fairness perception of the purchased products. This paper aimed to confirm this premise as a predictor of the socially responsible repurchase intention. The perceptions of 153 consumers with restricted purchasing power, who declared to buy products from companies with ethical responsibility, were analyzed. The effect of the perceived fair price was demonstrated in a full mediation to explain socially responsible repurchase intentions.

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Published

2021-06-29

Issue

Section

Research articles

How to Cite

Corporate ethics and perceived fair price, the strategic binomial for responsible consumption. (2021). Estudios Gerenciales, 37(160), 439-447. https://doi.org/10.18046/j.estger.2021.160.4098