An examination of linkages between corporate social responsibility and firm performance: Evidence from Moroccan listed firms

Authors

  • Souhaila Kammoun Assistant Professor, Institute of Higher Business Studies (IHEC), University of Sfax, Sfax, Tunisia. https://orcid.org/0000-0001-6523-0681
  • Youssra Ben Romdhane Researcher in Economics, Faculty of Economics and Management (FSEG), University of Sfax, Sfax, Tunisia. https://orcid.org/0000-0003-2931-4444
  • Sahar Loukil Researcher in Finance, Faculty of Economics and Management (FSEG), University of Sfax, Sfax, Tunisia. https://orcid.org/0000-0003-3486-4205
  • Abdelmajid Ibenrissoul Professor, National School of Business and Management (ENCG), Hassan II University of Casablanca, Casablanca, Morocco. https://orcid.org/0000-0002-4902-5140

DOI:

https://doi.org/10.18046/j.estger.2021.161.4010

Keywords:

corporate social responsibility, firm performance, Morocco, ordinary least squares

Abstract

This article analyzes the complexity of the linkages between corporate social responsibility (CSR) and firm performance in Morocco and to decompose this complexity through a bidirectional sense of causality. Using data surveyed from 74 Moroccan listed firms, we conduct an econometric modeling to measure this relationship bilaterally and to investigate the underlying factors behind this association. The empirical study proves the existence of a positive association between CSR and firm performance in both directions in the Moroccan context and suggests that the more social enterprises are, the more they achieve better financial results. The mutual linkage between social and financial aspects allows us to draw some managerial implications and set up further research directions.

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Author Biography

  • Abdelmajid Ibenrissoul, Professor, National School of Business and Management (ENCG), Hassan II University of Casablanca, Casablanca, Morocco.

    Professor

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Published

2021-09-08

Issue

Section

Research articles

How to Cite

An examination of linkages between corporate social responsibility and firm performance: Evidence from Moroccan listed firms. (2021). Estudios Gerenciales, 37(161), 636-646. https://doi.org/10.18046/j.estger.2021.161.4010