Proposal of an integrative justice model for the aggregate tourism marketing system

Authors

  • Fabiana Gama de Medeiros Professora, Departamento de Administração, Universidade Federal da Paraíba - UFPB, João Pessoa, Brasil. https://orcid.org/0000-0002-1414-3745
  • Francisco José da Costa Professor, Departamento de Administração, Universidade Federal da Paraíba - UFPB, João Pessoa, Brasil. https://orcid.org/0000-0002-4090-5619

DOI:

https://doi.org/10.18046/j.estger.2020.156.3894

Keywords:

macromarketing, aggregate tourism marketing system, integrative justice model

Abstract

In this paper, it was proposed to outline the construction of an integrative justice model for the aggregate tourism marketing system, from the need to establish adequate principles of justice, in order to promote its fair and balanced functioning. A theoretical construction on the theories of justice and stakeholder was carried out, as bases of a fair marketing system. Then, conceptual elements about the tourist activity and the constitution of the system were analyzed; furthermore, an empirical study in the tourist region of Brejo Paraibano, Paraíba, Brazil was carried out. Based on the result, the perspective of an aggregate marketing system for the tourist activity is presented, and the proposal of an integrative justice model applicable to the aggregate tourism marketing system is carried out.

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Published

2020-07-22

Issue

Section

Research articles

How to Cite

Proposal of an integrative justice model for the aggregate tourism marketing system. (2020). Estudios Gerenciales, 36(156), 251-263. https://doi.org/10.18046/j.estger.2020.156.3894