THE ROLE OF AN ENTREPRENEUR’S SOCIAL CAPITAL STOCK IN THE SUCCESSFUL EXPANSION OF A START-UP. THE CASE OF “HIPERTEXTO LTDA - LA LIBRERÍA DE LA U” (Artícle published in Spanish)

Authors

  • Ruth Esperanza Román Castillo Magister en Administración, Universidad Nacional de Colombia, Colombia. Profesora de tiempo completo, Universidad Distrital Francisco José de Caldas, Colombia. Integrante del Grupo de Investigación en Competitividad de la Industria Colombiana (GICIC) y Doctoranda en Ciencias de Gestión de la Université de Rouen, Francia
  • Alí Smida Doctor de Tercer Ciclo en Análisis y Gestión de Organizaciones y Doctor de Estado en Ciencias de Gestión, Université de Caen, Francia. Profesor titular, Université Paris 13, Francia. Vinculado al Centre d’Économie de l’Université Paris-Nord (CEPN), el Centre National de la Recherche Scientifique (CNRS) y la Association Internationale et Interdisciplinaire de la Décision (A2ID), Francia

DOI:

https://doi.org/10.1016/S0123-5923(09)70087-7

Keywords:

Capital stock, organizational capital stock, start-ups, entrepreneurship

Abstract

This document identifies the role of an entrepreneur’s social capital in “Hipertexto Ltda.” in the process of consolidating and positioning the company in the publishing sector. A case study approach is used to identify a set of variables that enhance  individual social capital, and to describe their effects on the company’s performance. As a final result, we formulate a set of research propositions aimed at contributing to the understanding of the phenomenon being analyzed. We also propose a model that summarizes the dynamics of the exchange of social capital from both an individual and an organizational perspective, and discuss how this dynamic leads to the strengthening of organizational social capital as a sustainable competitive advantage of a company.

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Published

2009-12-31

Issue

Section

Research articles

How to Cite

THE ROLE OF AN ENTREPRENEUR’S SOCIAL CAPITAL STOCK IN THE SUCCESSFUL EXPANSION OF A START-UP. THE CASE OF “HIPERTEXTO LTDA - LA LIBRERÍA DE LA U” (Artícle published in Spanish). (2009). Estudios Gerenciales, 25(113), 15-36. https://doi.org/10.1016/S0123-5923(09)70087-7