Experiments in corporate strategy research: a multiple gaze

Authors

  • María Valle Santos Álvarez Profesora Titular, Departamento de Organización de Empresas y Comercialización e Investigación de Mercados, Universidad de Valladolid, Valladolid, España. http://orcid.org/0000-0003-4047-5249
  • Teresa García Merino Profesora Titular, Departamento de Organización de Empresas y Comercialización e Investigación de Mercados, Universidad de Valladolid, Valladolid, España. https://orcid.org/0000-0001-6870-5443

DOI:

https://doi.org/10.18046/j.estger.2018.147.2591

Keywords:

experimental analysis, corporate strategy, quantitative analysis, observational data

Abstract

This paper aims to show the applicability of experimental methodology in corporate strategy research. To meet this goal, experimental methodology is defined, its benefits and drawbacks are highlighted and its use in the realm of corporate strategy is addressed. Literature was reviewed about definitions of experimental methodology and about its use in the field of corporate strategy. This paper shows the usefulness of experimentation as a research methodology, highlights its complementarity with other methodologies and illustrates its range of applications to a variety of topics. In addition, it highlights its potential application in the most recent research topics in the field of corporate strategy

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Published

2018-05-18

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Section

Literature reviews articles

How to Cite

Experiments in corporate strategy research: a multiple gaze. (2018). Estudios Gerenciales, 34(147), 229-237. https://doi.org/10.18046/j.estger.2018.147.2591