Planeación por escenarios: un caso de estudio en una empresa de consultoría logística en Colombia
DOI:
https://doi.org/10.1016/j.estger.2015.12.004Keywords:
Planeación estratégica, Planeación de escenarios, Caso de estudio, Cadena de abastecimiento, Sector serviciosAbstract
La incertidumbre sobre las tendencias del mercado y el entorno empresarial en el que se encuentran las compañías es uno de los principales retos que actualmente afrontan los directivos de las empresas. Una compañía que analiza su entorno e intenta predecir los posibles escenarios futuros no se verá sorprendida por los cambios del mismo y podrá establecer con anticipación planes de acción que le garanticen ser eficiente sin importar cuál de ellos se materialice. El presente artículo es un caso de estudio aplicado de planeación de escenarios en una compañía que ofrece el servicio de consultoría logística en Colombia. El resultado del proceso de planeación de escenarios permitió identificar importantes retos, tendencias y oportunidades de mercado para la compañía a objeto de estudio.
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