CASE STUDY. THE PROJECT OF CERAMIC EXPORTATION (Article published in Spanish)

Authors

  • Carlos Fernando Cuevas Villegas Magíster en Administración de la Universidad del Valle, Ingeniero Eléctrico de la Universidad del Valle, Economista de la Universidad del Valle, Exdirector del programa de Administración de Empresas de la Universidad Icesi. Profesor de Tiempo Completo de la Universidad Autónoma de Occidente.
  • Carlos Alberto Torres García Especialista en Finanzas de la Universidad Icesi, Economista de la Universidad del Valle. Profesor de la Universidad Icesi
  • Juan Gonzálo Guzmán Potes Especialista en Finanzas de la Universidad Icesi, Ingeniero Industrial de la Pontificia Universidad Javeriana. Ejecutivo de Compras de Materia Prima de Colgate-Palmolive
  • Juan Carlos Holguín Pontón Especialista en Finanzas de la Universidad Icesi, Administrador de Empresas de la Universidad Icesi. Gerente de Operaciones de GFS S.A. OVERSEAS INC.

DOI:

https://doi.org/10.1016/S0123-5923(07)70007-4

Keywords:

Export, Import, Germany, Ceramic Tableware, Investment, Project, Outsourcing, Weighted Average Cost of Capital

Abstract

Based on the design of a project, this case study illustrates the challenges and decisions faced by a Colombian company in the process of pursuing new markets. This process could call for a dramatic change in the operations of the company, which would then have to move from being an exclusively commercial company to becoming a manufacturing company also, thereby keeping its main product and conducting a vertical integration.

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References

Brigham y Ehrhardt. (2005). Financial Management, Theory and Practice(Undécima edición). Estados Unidos: Thomson/South- Western.

Porter. (1984). Estrategia Competitiva, Técnicas para el análisis de los sectores industriales y de la competencia. México: Compañía Editorial Continental.

Porter. (1996). Ventaja competitiva, Creación y sostenimiento de un desempeño superior. México: Compañía Editorial Continental.

Gaia CI Ltda. 2005. Plan de Exportaciones. Armenia: Autor.

www.proexport.gov.co Consultada en mayo de 2005

www.europages.com Consultada en mayo de 2005

www.banrep.gov.co Consultada en mayo de 2005

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Published

2007-03-31

Issue

Vol. 23 No. 102 Ene-Mar 2007

Section

Research articles

License

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How to Cite

CASE STUDY. THE PROJECT OF CERAMIC EXPORTATION (Article published in Spanish). (2007). Estudios Gerenciales, 23(102), 139-155. https://doi.org/10.1016/S0123-5923(07)70007-4
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