CASE STUDY. DIGITAL EXPRESS (Article published in Spanish)
Keywords:
Screen, Lithography, Client agency, Individual customer, Innovation, CreativityAbstract
Digital Express reflects the situation of a family business which, like many others, has grown based on its founding owner´s strengths and vision. Despite its growth, the administrative structure of the company has not adjusted to the situation of the new markets it serves and its customer´s requirements. Digital Express shows a lowly productive situation that family businesses face when, unaware of the growth their company is achieving, business owners continue to centralize all power, thereby performing tasks in all the areas themselves.
Downloads
Downloads
Published
Issue
Section
License
Articles are the sole responsibility of their authors, and will not compromise Icesi’s University principles or policies nor those of the Editorial Board of the journal Estudios Gerenciales. Authors authorize and accept the transfer of all rights to the journal, both for its print and electronic publication. After an article is published, it may be reproduced without previous permission of the author or the journal but the author(s), year, title, volume, number and range of pages of the publication must be mentioned. In addition, Estudios Gerenciales must be mentioned as the source (please, refrain from using Revista Estudios Gerenciales).
