Uma equação proposta para fomentar a inovação nas organizações
DOI:
https://doi.org/10.1016/S0123-5923(13)70017-2Keywords:
Processo de inovação, equação de fomento da inovação, modelo mental estratégico, desafios e riscos da inovação.Abstract
Pressões da globalização e da disponibilidade de tecnologia têm gerado discussões nos governos, academias e gabinetes dos executivos e CEOs em busca de melhor compreensão dos fatores envolvidos no processo de inovação. Ações da organização para incentivar a inovação parecem não ser suficientes para obter que as pessoas inovem. Este trabalho, através de estudo qualitativo, endereça os fatores envolvidos em experiências de sucesso, para propor que os fatores componentes da equação para fomentar a inovação - ambiente de negócios, organização, gerência, complementadores, e o inovador e seu modelo mental – estão presentes e conclui que, para inovar, a organização deve endereçar esses fatores, mapeando especialmente funcionários com modelo mental estratégico, propício a assumir os desafios e riscos da inovação.
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