INTERNALITIONALIZATION PROCESS OF LEONISA: A COLOMBIAN COMPANY OF WOMEN’S UNDERWEAR (Article published in Spanish). estud.gerenc. [Internet]. 2006 Mar. 31 [cited 2024 Jun. 30];(98):25-56. Available from: https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/183