THE ROLE OF AN ENTREPRENEUR’S SOCIAL CAPITAL STOCK IN THE SUCCESSFUL EXPANSION OF A START-UP. THE CASE OF “HIPERTEXTO LTDA - LA LIBRERÍA DE LA U” (Artícle published in Spanish). (2009). Estudios Gerenciales, 25(113), 15-36. https://doi.org/10.1016/S0123-5923(09)70087-7