Explicando el consumo verde: un estudio transcultural sobre consumidores adultos jóvenes a través de una comparación multigrupo
DOI:
https://doi.org/10.18046/j.estger.2022.162.4701Palabras clave:
comportamiento ambiental, comportamiento del consumidor, consumo verde, sustentabilidadResumen
La investigación comparó, a través de un análisis multigrupo, el consumo verde entre consumidores adultos jóvenes en México y España. Así, se analizó el efecto de su conexión con la naturaleza, ciudadanía ambiental, activismo e identidad social sobre el consumo verde. Se desarrolló una metodología cuantitativa, explicativa y transversal e involucró la aplicación de un instrumento a 447 adultos jóvenes mexicanos y 120 españoles. Los resultados primarios relacionados con el consumo verde no sugirieron patrones de comportamiento ambiental diferentes entre las muestras. Cuando se combinaron, se encontró que la identidad social ambiental y la ciudadanía ambiental no siempre se traducían en consumo verde. Sin embargo, los consumidores adultos jóvenes que estaban más conectados con la naturaleza tenían más probabilidades de consumir productos amigables con el ambiente.
Descargas
Referencias
Akehurst, G., Afonso, C., & Gonçalves, H. (2012). Re-examining green purchase behaviour and the green consumer profile: new evidences. Management Decision, 50(5), 972–988. https://doi.org/10. 1108/00251741211227726
Anđić, D., & Hadela, J. (2021, July). Adults ‘connectedness to nature and environmental identity in the republic of Croatia–adaptation and validation of two scales. In Proceedings of EDULEARN21 Conference (Vol. 5, p. 10198- 10208).
Asah, S. T., Bengston, D. N., Westphal, L. M., & Gowan, C. H. (2018). Mechanisms of children’s exposure to nature: Predicting adulthood environmental citizenship and commitment to nature-based activities. Environment and Behavior, 50(7), 807–836. https://doi.org/10.1177/0013916517718021
Ayuso, S., & Navarrete-Báez, F. E. (2018). How does entrepreneurial and international orientation influence SMEs' commitment to sustainable development? Empirical evidence from Spain and Mexico. Corporate Social Responsibility and Environmental Management, 25(1), 80–94. https://doi.org/10.1002/csr.1441
Bhattacherjee, A., & Premkumar, G. (2004). Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test. MIS quarterly, 28, 229–254. https://doi.org/10.2307/25148634
Boeve-de Pauw, J., & Van Petegem, P. (2013). A cross-cultural study of environmental values and their effect on the environmental behavior of children. Environment and Behavior, 45(5), 551–583. https://doi.org/10.1177/0013916511429819
Brochado, A., Teiga, N., & Oliveira-Brochado, F. (2017). The ecological conscious consumer behaviour: are the activists different?. International Journal of Consumer Studies, 41(2), 138-146. https://doi.org/10.1111/ijcs.12321
Brown, T. A. (2015). Confirmatory Factor Analysis for Applied Research, 2nd Ed. New York: The Guilford Press.
Byrne, B. M. (2010). Structural equation modeling with AMOS: Basic concepts, applications and programming. London: Routledge.
Carballeira, M., González, J., & Marrero, R. J. (2015). Diferencias transculturales en bienestar subjetivo: México y España. Anales de Psicología, 31, 199-220. http://dx.doi.org/10.6018/analesps.31.1.166931
Chapman, D. A. (2018). Three Investigations into the Dynamics and Implications of Identity-protective Cognition for Public Responses to Environmental Problems. Doctoral dissertation, University of Massachusetts Libraries. Retrieved from https://pdfs.semanticscholar.org/6f5a/7305c81b9a62bd6111b7712c8a28ab5967 a3.pdf
Cheah, W., Manan W., & Zabidi-Hussin, Z. (2010). A structural equation model of the determinants of malnutrition among children in rural Kelantan, Malaysia. Rural and Remote Health, 10(1), 1248-1255.
Chen, F. F. (2007). Sensitivity of goodness of fit indexes to lack of measurement invariance. Structural Equation Modeling: A Multidisciplinary Journal, 14(3), 464–504. https://doi.org/10.1080/10705510701301834
Cheung, G. W., & Rensvold, R. B. (2002). Evaluating goodness-of-fit indexes for testing measurement invariance. Structural equation modeling, 9(2), 233–255. https://doi.org/10.1207/S15328007SEM0902_5
Côrtes, P. L., Dias, A. G., Fernandes, M. E. D. S. T., Pamplona, J., & Vieira, M. (2016). Environmental behavior: a comparative study between brazilian and portuguese students. Ambiente & Sociedade, 19(3), 113–134. https://doi.org/10.1590/1809-4422ASOC139099V1932016
Davis, J. L., Green, J. D., & Reed, A. (2009). Interdependence with the environment: Commitment, interconnectedness, and environ-mental behavior. Journal of environmental psychology, 29(2), 173–180. https://doi.org/10.1016/j.jenvp.2008.11.001
Dobson, A. (2003). Citizenship and the environment, New York, NY, Oxford University Press.
Dobson, A. (2007). Environmental citizenship: towards sustainable development. Sustainable development, 15(5), 276–285. https://doi.org/10.1002/sd.344
Dolan, P. (2002). The sustainability of sustainable consumption. Journal of Macromarketing, 22(2), 170–181. https://doi.org/10.1177/0276146702238220
Dono, J., Webb, J., & Richardson, B. (2010). The relationship between environmental activism, pro-environmental behavior and social identity. Journal of environmental psychology, 30(2), 178–186. https://doi.org/10.1016/j.jenvp.2009.11.006
Dutcher, D. D., Finley, J. C., Luloff, A. E., & Johnson, J. B. (2007). Connectivity with nature as a measure of environmental values. Environment and behavior, 39(4), 474–493. https://doi.org/10.1177/0013916506298794
Ellemers, N., Spears, R., & Doosje, B. (2002). Self and social identity. Annual review of psychology, 53(1), 161–186. https://doi.org/10.1146/annurev.psych.53.100901.135228
Fadaee, S. (2017). Environmentally friendly food initiatives in Iran: between environmental citizenship and pluralizing the public sphere. Citizenship Studies, 21(3), 344–358. https://doi.org/10.1080/13621025.2016.1277979
Fielding, K. S., & Hornsey, M. J. (2016). A social identity analysis of climate change and environmental attitudes and behaviors: Insights and opportunities. Frontiers in psychology, 7, 121–127. https://doi.org/10.3389/fpsyg.2016.00121
Fielding, K. S., McDonald, R., & Louis, W. R. (2008). Theory of planned behavior, identity and intentions to engage in environmental activism. Journal of environmental psychology, 28(4), 318–326. https://doi.org/10.1016/j.jenvp.2008.03.003
Gallup, I. (2016). Environment. Retrieved from http://www.gallup.com/poll/1615/Environment.aspx
Geetha, R. & Laxman, G. (2017). Green Consumption Behavior: A Precursor to Green Production and Green Marketing? Paper presented at the 5th International Conference on Contemporary Issues in Management at ISME, Bangalore Compendium of Papers. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2915801
Geng, L., Xu, J., Ye, L., Zhou, W., & Zhou, K. (2015). Connections with nature and environmental behaviors. PloS one, 10(5), 1–11.
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin Jr, J. J. (2013). Against the green: A multi-method examination of the barriers to green consumption. Journal of retailing, 89(1), 44–61. https://doi.org/10.1016/j.jretai.2012.10.001
Goldman, D., Hansmann, R., Činčera, J., Radović, V., Telešienė, A., Balžekienė, A., & Vávra, J. (2020). Education for Environmental Citizenship and Responsible Environmental Behaviour. En Hadjichambis, A. C., Reis, P., Paraskeva-Hadjichambi, D., Činčera, J., Boeve-de Pauw, J., Gericke, N., & Knippels, M. C. (Eds). Conceptualizing Environmental Citizenship for 21st Century Education. Switzerland: Springer Nature.
Gregorich, S. E. (2006). Do self-report instruments allow meaningful comparisons across diverse population groups? Testing measure-ment invariance using the confirmatory factor analysis framework. Medical care, 44(11), S78. https://doi.org/10.1097/01.mlr.0000245454.12228.8f
Guckian, M., De Young, R., & Harbo, S. (2017). Beyond green consumerism: uncovering the motivations of green citizenship. Michigan journal of Sustainability, 5(1), 73–94. https://doi.org/10.3998/mjs.12333712.0005.105
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2018). Advanced issues in partial least squares structural equation modelling. Thousand Oaks, CA: Sage Publications.
Hamilton, E. M., Guckian, M. L. & De Young, R. (2018). Living well and living green: participant conceptualizations of green citizenship. In Leal Filho, W., Marans, R.W. and Callewaert, J. (Eds.). Handbook of Sustainability and Social Science Research. (pp. 315–334). Switzerland: Springer, Cham.
Hodson, D. (2014). Becoming part of the solution: Learning about activism, learning through activism, learning from activism. In J. L. Bencze & S. Alsop (Eds.), Activist science and technology education (pp. 67-98). Dordrecht: Springer
Holmbeck, G. N. (1997). Toward terminological, conceptual, and statistical clarity in the study of mediators and moderators: Examples from the child-clinical and pediatric psychology literatures. Journal of consulting and clinical psychology, 65(4), 599–610. https://doi.org/10.1037/0022-006X.65.4.59
Horn, J. L., McArdle, J. J., & Mason, R. (1983). When is invariance not invariant: A practical scientist's look at the ethereal concept of factor invariance. Southern Psychologist. 1 (Summer-Fall), 179–188.
Horton, D. (2003). Green distinctions: the performance of identity among environmental activists. The Sociological Review, 51, 63–77. https://doi.org/10.1111/j.1467-954X.2004.00451.x
Jagers, S. C., Martinsson, J., & Matti, S. (2014). Ecological citizenship: a driver of pro-environmental behavior?. Environmental Politics. 23(3), 434–453. https://doi.org/10.1080/09644016.2013.835202
Jang, Y. J., Lee, J., Puig, A., & Lee, S. M. (2012). Factorial invariance and latent mean differences for the five factor wellness inventory with Korean and American counselors. Measurement and Evaluation in Counseling and Development, 45(2), 71–83. https://doi.org/10.1177/0748175611427915
Johnson, B., & Stevens, J. (2000). Elementary teachers’ perceptions of school climate and student achievement. Paper presented at the Annual meeting of the American Educational Research Association. New Orleans, LA.
Jöreskog, K. G. (1990). New developments in LISREL: Analysis of ordinal variables using polychoric correlations and weighted least squares. Quality & Quantity, 24(4), 387–404. https://doi.org/10.1007/BF00152012
Klas, A. (2017). Pro-environmentalism: environmentalist social identity, environmentalist stereotypes, and green consumerism engagement. Doctoral dissertation. Deakin University. Retrieved from http://dro.deakin.edu.au/eserv/DU:30102817/klas-pro-environmentalism -2017.pdf.
Kline, R. B. (2015). Principles and practice of structural equation modelling. New York, Guilford publications.
Kuhn, J. T., & Holling, H. (2009). Measurement invariance of divergent thinking across gender, age, and school forms. European Journal of psychological assessment, 25(1), 1–7. https://doi.org/10.1027/1015-5759.25.1.1
Laroche, M., Tomiuk, M. A., Bergeron, J., & Barbaro-Forleo, G. (2002). Cultural differences in environmental knowledge, attitudes, and behaviors of Canadian consumers. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 19(3), 267–282. https://doi.org/10.1111/j.1936-4490.2002.tb00272.x
Larson, L. R., Stedman, R. C., Cooper, C. B., & Decker, D. J. (2015). Understanding the multi-dimensional structure of pro-environmental behavior. Journal of Environmental Psychology. 43, 112–124. https://doi.org/10.1016/j.jenvp.2015.06.004
Lin, C.H., Song, T.J., Chen, Y.Y., Lee, W.K., & Chiu, Y.C. (2013). Reexamining the validity and reliability of the clinical version of the Iowa gambling task: Evidence from a normal subject group. Frontiers in Psychology, 4, 220. https://doi.org/10.3389/fpsyg.2013.00220
Mainieri, T., Barnett, E. G., Valdero, T. R., Unipan, J. B., & Oskamp, S. (1997). Green buying: The influence of environmental concern on consumer behavior. The Journal of social psychology, 137(2), 189-204. https://doi.org/10.1080/00224549709595430
Martins Gonçalves, H., & Viegas, A. (2015). Explaining consumer use of renewable energy: determinants and gender and age moderator effects. Journal of Global Scholars of Marketing Science, 25(3), 198–215. https://doi.org/doi:10.1080/21639159.2015.1041780
Martinsson, J., & Lundqvist, L. J. (2010). Ecological citizenship: coming out ‘clean’ without turning ‘green’? Environmental politics, 19(4), 518-537. https://doi.org/10.1080/09644016.2010.489709
Mayer, F. S., & Frantz, C. M. (2004). The connectedness to nature scale: A measure of individuals’ feeling in community with nature. Journal of environmental psychology, 24(4), 503–515. https://doi.org/10.1016/j.jenvp.2004.10.001
Mehler, D. M. A., Edelsbrunner, P. A., & Matić, K. (2019). Appreciating the Significance of Non-significant Findings in Psychology. Journal of European Psychology Students, 10(4), 1–7. https://doi.org/10.5334/jeps.e2019a
Moisander, J. (2000). Gender and green consumerism: analyzing a case of domestication of women–the green cleaners of the planet. In Gender, Marketing, and Consumer Behavior, Proceedings of the 5th Conference. Urbana, IL, University of Illinois Printing Services (pp. 193–204).
Nisbet, E. K., & Zelenski, J. M. (2013). The NR-6: a new brief measure of nature relatedness. Frontiers in psychology, 4, 813. https://doi.org/10.3389/fpsyg.2013.00813
Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2019). Green consumption: Closing the intention-behavior gap. Sustainable Development, 27(1), 118–129. https://doi.org/10.1002/sd.1875
Olivos, P. & Clayton, S. (2017). Self, nature and well-being: Sense of connectedness and environmental identity for quality of life. In Fleury-Bahi, G., Pol, E. and Navarro, O. (eds.). Handbook of environmental psychology and quality of life research (pp. 107–126). Switzerland: Springer, Cham.
Ordóñez, C. (2015). Adopting public values and climate change adaptation strategies in urban forest management: A review and analysis of the relevant literature. Journal of environmental management, 164, 215-221. https://doi.org/10.1016/j.jenvman.2015.09.004
Paço, A., & Gouveia, R. (2016). Environmental activism and consumers’ perceived responsibility. International Journal of Consumer Studies, 40(4), 466–474. https://doi.org/10.1111/ijcs.12272
Pagiaslis, A. & Krontalis, A. K. (2014). Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs. Psychology & Marketing, 31(5), 335–348. https://doi.org/10.1002/mar.20698
Peattie, K. (2010). Green consumption: behavior and norms. Annual review of environment and resources, 35, 195–228. https://doi.org/10.1146/annurev-environ-032609-094328
Pereira, M., & Forster, P. (2015). The relationship between connectedness to nature, environmental values, and pro-environmental behaviours. Reinvention: An international journal of undergraduate research, 8(2), 1–22.
Piyapong, J. (2020). Factors Affecting Environmental Activism, Nonactivist Behaviors, and the Private Sphere Green Behaviors of Thai University Students. Education and Urban Society, 52(4), 619–648. https://doi.org/10.1177/0013124519877149
Raineri, N., & Paillé, P. (2016). Linking corporate policy and supervisory support with environmental citizenship behaviors: The role of employee environmental beliefs and commitment. Journal of Business Ethics, 137(1), 129–148. https://doi.org/10.1007/s10551-015-2548-x
Reis, P. (2020). Environmental citizenship and youth activism. In Hadjichambis, A., Reis, P., Paraskeva-Hadjichambi, D., Činčera, J., Boeve-de Pauw, J., Gericke, N. & Knippels, M-C. (Eds.). Conceptualizing Environmental Citizenship for 21st Century Education (pp.139-148). Switzerland: Springer, Cham.
Routio, P. (August 3rd, 2007). Comparative study. Retrieved from http://www2.uiah.fi/projekti/metodi/172.htm
Ryan, R. M., & Deci, E. L. (2003). On assimilating identities to the self: A self-determination theory perspective on internalization and integrity within cultures. In Leary, M. R. and Tangneym J. P. (Eds.). Handbook of self and identity. (pp. 253-272). New York: Guilford.
Schulte, M., Bamberg, S., Rees, J., & Rollin, P. (2020). Social identity as a key concept for connecting transformative societal change with individual environmental activism. Journal of Environmental Psychology, 72, 101525. https://doi.org/10.1016/j.jenvp.2020.101525
Schultz, P. W. (2001). The structure of environmental concern: Concern for self, other people, and the biosphere. Journal of environmental psychology, 21(4), 327–339. https://doi.org/10.1006/jevp.2001.0227
Seguin, C., Pelletier, L. G., & Hunsley, J. (1998). Toward a model of environmental activism. Environment and Behavior, 30(5), 628–652. https://doi.org/10.1177/001391659803000503
Spielmann, N. (2020). Green is the new white: How virtue motivates green product purchase. Journal of Business Ethics, April, 1-18. https://doi.org/10.1007/s10551-020-04493-6
Seyfang, G. (2006). Ecological citizenship and sustainable consumption: Examining local organic food networks. Journal of rural studies, 22(4), 383–395. https://doi.org/10.1016/j.jrurstud.2006.01.003
Song, Z., Daryanto, A., & Soopramanien, D. (2019). Place attachment, trust and mobility: Three-way interaction effect on urban residents' environmental citizenship behaviour. Journal of Business Research, 105, 168–177. https://doi.org/10.1016/j.jbusres.2019.08.001
Steenkamp, J. B. E., & Baumgartner, H. (1998). Assessing measurement invariance in cross-national consumer research. Journal of consumer research, 25(1), 78–90. http://dx.doi.org/10.1086/209528
Stern, P. C. (2000). New environmental theories: toward a coherent theory of environmentally significant behavior. Journal of social issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175
Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human ecology review, 6(2), 81–97.
Stern, P. C., Kalof, L., Dietz, T., & Guagnano, G. A. (1995). Values, beliefs, and proenvironmental action: Attitude formation toward emergent attitude objects. Journal of applied social psychology, 25(18), 1611–1636. https://doi.org/10.1111/j.1559-1816.1995.tb02636.x
Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of consumer marketing, 16(6), 558–575.
Sun, Y., Liu, N., & Zhao, M. (2019). Factors and mechanisms affecting green consumption in China: A multilevel analysis. Journal of cleaner production, 209, 481–493. https://doi.org/10.1016/j.jclepro.2018.10.241
Tajfel, H. E. (1978). Social categorization, social identity and social comparison. In H. Tajfel (Ed.). Differentiation between social groups: Studies in the social psychology of intergroup relations. (pp. 61–76). London: Academic Press.
Thøgersen, J., & Ølander, C. F. (1995). Perceptions of waste and recycling. A qualitative analysis. Paper presented at the 20th Annual Colloquium of IAREP, the International Association for Research in Economic Psychology August 1995 Frontiers in Economic Psychology. Norwegian School of Economics and Business Administration. Bergen.
Ueltschy, L. C. (2010). How far does the apple fall from the tree? Advertising preferences in Spain and Mexico. Marketing management journal, 20(1), 19–31.
Venhoeven, L. A., Bolderdijk, J. W., & Steg, L. (2016). Why acting environmentally-friendly feels good: Exploring the role of self-image. Frontiers in Psychology, 7, 1846. https://doi.org/10.3389/fpsyg.2016.01846
Wilson, E. O. (1984). Biophilia. Cambridge, Mass: Harvard University Press.
Whitburn, J., Linklater, W., & Abrahamse, W. (2020). Meta-analysis of human connection to nature and proenvironmental behavior. Conservation Biology, 34(1), 180–193. https://doi.org/10.1111/cobi.13381
Wu, H. & Leung, O. S. (2017). Can Likert Scales be Treated as Interval Scales?—A Simulation Study. Journal of Social Service Research, 43(4), 527-532. http://dx.doi.org/10.1080/01488376.2017.1329775
Yang, X., & Weber, A. (2019). Who can improve the environment—Me or the powerful others? An integrative approach to locus of control and pro-environmental behavior in China. Resources, Conservation and Recycling, 146, 55–67. https://doi.org/10.1016/j.resconrec.2019.03.005
Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: green consumer behavior when purchasing products. Sustainable development, 18(1), 20–31. https://doi.org/10.1002/sd.394
Descargas
Publicado
Número
Sección
Licencia
Los autores de artículos serán responsables de los mismos, y por tal no comprometen los principios o políticas de la Universidad Icesi ni las del Comité Editorial de la revista Estudios Gerenciales. Los autores autorizan y aceptan la cesión de todos los derechos a la revista Estudios Gerenciales, tanto en su publicación impresa como electrónica. Luego de publicado el artículo, puede ser reproducido sin autorización, mencionando autor(es), título, año, volumen, número y rango de páginas de la publicación, y como fuente: Estudios Gerenciales (abstenerse de usar Revista Estudios Gerenciales).
Cómo citar
