Orientación emprendedora y desempeño innovador en mipymes. El rol moderador de la orientación estratégica
DOI:
https://doi.org/10.18046/j.estger.2022.162.4519Palabras clave:
orientación emprendedora, orientación estratégica, desempeño innovador, mipymes, efecto de interacciónResumen
El objetivo del presente estudio fue medir si el efecto de la orientación emprendedora en el desempeño innovador está moderado por el tipo de orientación estratégica que siguen las mipymes. Para ello, se estimó un modelo de regresión jerárquica secuencial. Los resultados mostraron que, en mipymes que brindan atención a tendencias del entorno, aprovechan oportunidades de mercado y productos y tienen mayor flexibilidad operativa (prospectoras), el efecto positivo de la orientación emprendedora en el desempeño innovador resultó ser mayor que en aquellas mipymes orientadas a la eficiencia operativa, al control de costos y al mantenimiento de la cartera de productos para sus clientes (defensoras).
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