Percepción empresarial de la pandemia por COVID-19 y su impacto en el turismo: un análisis cualitativo del destino Extremadura, España

Marcelino Sánchez-Rivero; María Cristina Rodríguez-Rangel; Alejandro Ricci-Risquete

doi:10.18046/j.estger.2021.159.4427

Autores/as

Marcelino Sánchez-Rivero Profesor, Facultad de Ciencias Económicas y Empresariales, Universidad de Extremadura, Badajoz, España. https://orcid.org/0000-0003-3988-6278
María Cristina Rodríguez-Rangel Profesora, Facultad de Ciencias Económicas y Empresariales, Universidad de Extremadura, Badajoz, España. https://orcid.org/0000-0002-3526-5039
Alejandro Ricci-Risquete Profesor, Facultad de Ciencias Económicas y Empresariales, Universidad de Extremadura, Badajoz, España. https://orcid.org/0000-0001-6435-6688

DOI:

https://doi.org/10.18046/j.estger.2021.159.4427

Palabras clave:

COVID-19, turismo, análisis cualitativo, Extremadura

Resumen

La pandemia de la COVID-19 ha provocado importantes perturbaciones en el sector turístico. Esta situación ha obligado a los agentes sectoriales a adoptar importantes medidas, pero también ha generado nuevas oportunidades de negocio. A partir de herramientas de análisis cualitativo, este trabajo analizó la percepción de los empresarios del sector sobre la pandemia por COVID-19 y esbozó las medidas que se deben adoptar para ayudar a la recuperación del sector en Extremadura, un destino turístico emergente de interior en el suroeste de España. Los resultados muestran que la principal preocupación de los empresarios es el impacto económico que la crisis está teniendo en sus negocios, además de las principales medidas que los empresarios turísticos solicitan para superar esta situación.

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