Implicaciones de la pandemia por COVID-19 en la relación casa matriz-sucursal. Un estudio cualitativo
DOI:
https://doi.org/10.18046/j.estger.2021.159.4311Palabras clave:
internacionalización, relación casa matriz-sucursal, teoría de la dependencia de recursos, COVID-19Resumen
El principal objetivo de este artículo fue analizar el proceso de internacionalización de una pyme, con especial énfasis en la relación casa matriz-sucursal; tema poco estudiado en el ámbito de este tipo de empresas. Se siguió un enfoque cualitativo, a partir de estudios de caso en los que se analizó la perspectiva evolutiva y la relación de la casa matriz con sus cinco sucursales; además, se recurrió a la teoría de la dependencia de recursos. Se concluye que existe una heterogeneidad de trayectorias y relaciones entre la casa matriz y cada sucursal. De igual forma, estas trayectorias cambiaron durante la pandemia de la COVID-19.
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