Emprendimiento y coronavirus: impactos, estrategias y oportunidades frente a la crisis global

Autores/as

  • Beatriz Leite Gustmann de Castro Doutoranda, Programa de Pós-Graduação em Administração, Universidade Federal de Santa Maria, Santa Maria, Brasil. https://orcid.org/0000-0001-8205-2979
  • Greice Eccel Pontelli Doutoranda, Programa de Pós-Graduação em Administração, Universidade Federal de Santa Maria, Santa Maria, Brasil. https://orcid.org/0000-0003-4643-478X
  • Andrieli de Fátima Paz Nunes Doutoranda, Programa de Pós-Graduação em Administração, Universidade Federal de Santa Maria, Santa Maria, Brasil. https://orcid.org/0000-0002-4082-929X
  • Jordana Marques Kneipp Professora, Departamento de Ciências Administrativas, Universidade Federal de Santa Maria, Santa Maria, Brasil. https://orcid.org/0000-0001-6982-994X
  • Vânia Medianeira Flores Costa Professora, Departamento de Ciências Administrativas, Universidade Federal de Santa Maria, Santa Maria, Brasil. https://orcid.org/0000-0002-6099-820X

DOI:

https://doi.org/10.18046/j.estger.2021.158.4304

Palabras clave:

empresarios, COVID-19, impactos, estrategias, oportunidades

Resumen

El objetivo fue identificar los impactos y estrategias de emprendedores de diferentes segmentos del mercado en el escenario de la crisis del COVID-19. Se realizaron entrevistas semiestructuradas con 17 emprendedores de diferentes segmentos, las cuales fueron transcritas y sometidas al análisis de contenido. Los resultados señalaron impactos de orden personal y profesional, con énfasis en el ámbito financiero; así como las estrategias de difusión de productos y servicios, y el foco en la calidad y flexibilidad en los plazos de pago. En relación con las oportunidades, se mencionó el crecimiento profesional, la reinvención, las nuevas formas de trabajo, el desarrollo profesional y el comercio virtual. Se concluye que, algunos segmentos presentan un aumento en la demanda, evidenciando la tendencia de cambio en el patrón de consumo de la sociedad debido al escenario actual. Finalmente, se sugiere expandir este estudio en términos de participantes de la investigación, extensión geográfica y segmentación del mercado.

Descargas

Los datos de descarga aún no están disponibles.

Referencias

Assunção, M. V. D., Medeiros, M., Trump, L. N. R., Paiva, I. V. L. & Paes, C. D. S. (2020). Resiliência das cadeias de suprimentos brasileira com os impactos da COVID-19. Holos, 36(5), 1-20.

Banks, J., Karjalainen, H. & Propper, C. (2020). Recessions and health: The long term health consequences of responses to the coronavirus. Fiscal Studies, 41(2), 337-344. https://doi.org/10.1111/1475-5890.12230

Bardin, L. (2016). Análise de conteúdo. São Paulo: Edições70.

Brown, R. & Rocha, A. (2020). Entrepreneurial uncertainty during the COVID-19 crisis: Mapping the temporal dynamics of entrepreneurial finance. Journal of Business Venturing Insights, 14(e00174), 1-10. https://doi.org/10.1016/j.jbvi.2020.e00174

Burn-Murdoch, J., Tilford, C., Fray, K. & Bernard, S. (2020). Coronavirus Tracked: the Latest Figures as the Pandemic Spreads: Free to Read. Financial Times. Recuperado em 07 de agosto de 2020, de: https://www.ft.com/content/a2901ce8-5eb7-4633-b89c-cbdf5b386938

Chatterjee, P., Nagi, N., Agarwal, A., Das, B., Banerjee, S., Sarkar, S. & Gangakhedkar, R. R. (2020). The 2019 novel coronavirus disease (COVID-19) pandemic: A review of the current evidence. Indian Journal of Medical Research, 151(2), 147-159. https://doi.org/10.4103/ijmr.IJMR_519_20

Doern, R., Williams, N. & Vorley, T. (2019). Special issue on entrepreneurship and crises: business as usual? An introduction and review of the literature. Entrepreneurship & Regional Development, 31(5-6), 400-412. https://doi.org/10.1080/08985626.2018.1541590

Doshi, H., Kumar, P. & Yerramilli, V. (2017). Uncertainty, capital investment, and risk management. Management Science, 64(12), 5769-5786. https://doi.org/10.1287/mnsc.2017.2815

Devece, C., Peris-Ortiz, M. & Rueda-Armengot, C. (2016). Entrepreneurship during economic crisis: Success factors and paths to failure. Journal of Business Research, 69(11), 5366-5370. https://doi.org/10.1016/j.jbusres.2016.04.139

Eisenhardt, K. M. & Martin, J. A. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10-11), 1105-1121. https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133&ggt;3.0.CO;2-E

Eggers, F. (2020). Masters of disasters? Challenges and opportunities for SMEs in times of crisis. Journal of Business Research, 116(1), 199-208. https://doi.org/10.1016/j.jbusres.2020.05.025

Faro, A., Bahiano, M. D. A., Nakano, T. D. C., Reis, C., Silva, B. F. P. D. & Vitti, L. S. (2020). COVID-19 e saúde mental: a emergência do cuidado. Estudos de Psicologia (Campinas), 37(e200074), 1-14. https://doi.org/10.1590/1982-0275202037e200074

Giones, F., Brem, A., Pollack, J. M., Michaelis, T. L., Klyver, K. & Brinckmann, J. (2020). Revising entrepreneurial action in response to exogenous shocks: Considering the COVID-19 pandemic. Journal of Business Venturing Insights, 14(e00186), 1-10. https://doi.org/10.1016/j.jbvi.2020.e00186

Grant, R. M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation. California Management Review, 33(3), 114-135. https://doi.org/10.2307/41166664

Hassan, T. A., Hollander, S., van Lent, L. & Tahoun, A. (2020). Firm-level exposure to epidemic diseases: COVID-19, SARS, and H1N1. National Bureau of Economic Research, 26971(1), 1-67. https://doi.org/10.3386/w26971

He, H. & Harris, L. (2020). The Impact of COVID-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy. Journal of Business Research, 116(1), 176-182. https://doi.org/10.1016/j.jbusres.2020.05.030

Janghorban, R., Roudsari, R. L. & Taghipour, A. (2014). Skype interviewing: The new generation of online synchronous interview in qualitative research. International journal of qualitative studies on health and well-being, 9(1), 24152. https://doi.org/10.3402/qhw.v9.24152

Jones, P. & Comfort, D. (2020). A commentary on the COVID-19 crisis, sustainability and the service industries. Journal of Public Affairs, 20(e2164), 1-5. https://doi.org/10.1002/pa.2164

Kuckertz, A., Brändle, L., Gaudig, A., Hinderer, S., Reyes, C. A. M., Prochotta, A. & Berger, E. S. (2020). Startups in times of crisis - A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13(e00169), 1-13. https://doi.org/10.1016/j.jbvi.2020.e00169

Liu, Y., Lee, J. M. & Lee, C. (2020). The challenges and opportunities of a global health crisis: the management and business implications of COVID-19 from an Asian perspective. Asian Business & Management, 19(1), 277-297. https://doi.org/10.1057/s41291-020-00119-x

Maritz, A., Perenyi, A., de Waal, G. & Buck, C. (2020). Entrepreneurship as the Unsung Hero during the Current COVID-19 Economic Crisis: Australian Perspectives. Sustainability, 12(11), 1-9. https://doi.org/10.3390/su12114612

Nassif, V. M. J., Armando, E. & La Falce, J. L. (2020a). O Empreendedorismo e a Pequena Empresa no Contexto do Pós COVID-19: Há luz no Fim do Túnel. Revista de Empreendedorismo e Gestão de Pequenas Empresas, 9(3), 1-7. http://dx.doi.org/10.14211/regepe.v9i3.1940

Nassif, V. M. J., Corrêa, V. S. & Rossetto, D. E. (2020b). Estão Os Empreendedores E As Pequenas Empresas Preparadas Para As Adversidades Contextuais? Uma Reflexão À Luz Da Pandemia Do COVID-19. Revista de Empreendedorismo e Gestão de Pequenas Empresas, 9(2), 1-12. http://dx.doi.org/10.14211/regepe.v9i2.1880

Porter, M. E. (1996). What is strategy?. Harvard Business Review, 74(6), 61-78.

Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-141.

Ratten, V. (2020a). Coronavirus (COVID-19) and entrepreneurship: changing life and work landscape. Journal of Small Business & Entrepreneurship, 32(5), 503-516. https://doi.org/10.1080/08276331.2020.1790167

Ratten, V. (2020b). Coronavirus and international business: An entrepreneurial ecosystem perspective. Thunderbird International Business Review, 62(5), 629-634. https://doi.org/10.1002/tie.22161

Sampieri, R. H., Collado, C. F. & Lucio, P. B. (2013). Metodologia da Pesquisa (5ª ed.). Porto Alegre: Penso.

Schmidt, B., Crepaldi, M. A., Bolze, S. D. A., Neiva-Silva, L. & Demenech, L. M. (2020). Saúde mental e intervenções psicológicas diante da pandemia do novo coronavírus (COVID-19). Estudos de Psicologia (Campinas), 37(e200063), 1-13. https://doi.org/10.1590/1982-0275202037e200063

Seetharaman, P. (2020). Business models shifts: Impact of COVID-19. International Journal of Information Management, 54(102173), 1-4. https://doi.org/10.1016/j.ijinfomgt.2020.102173

Siddiquei, M. I. & Khan, W. (2020). Economic implications of coronavirus. Journal of Public Affairs, 10(1002), 1-3. https://doi.org/10.1002/pa.2169

Tannenbaum, C. R., Boyle, R. J. & Tandon, V. (2020). Small businesses and oil Market shocked by COVID-19, but don’t rush reopening. Advisor Perspectives. Recuperado em 12 de agosto de 2020, de: https://www.advisorperspectives.com/commentaries/2020/04/24/small-businesses-and-oil-market-shocked-by-COVID-19-but-dont-rush-reopening

Weber, M. (2004). A ética protestante e o “espírito” do capitalismo. São Paulo: Companhia das Letras.

Williams, T. A., Gruber, D. A., Sutcliffe, K. M., Shepherd, D. A. & Zhao, E. Y. (2017). Organizational response to adversity: Fusing crisis management and resilience research streams. Academy of Management Annals, 11(2), 733-769. https://doi.org/10.5465/annals.2015.0134

Xing, Y., Liu, Y., Boojihawon, D. K. & Tarba, S. (2020). Entrepreneurial team and strategic agility: A conceptual framework and research agenda. Human Resource Management Review, 30(1), 1-10. https://doi.org/10.1016/j.hrmr.2019.100696

Publicado

2021-02-02

Cómo citar

Emprendimiento y coronavirus: impactos, estrategias y oportunidades frente a la crisis global. (2021). Estudios Gerenciales, 37(158), 49-60. https://doi.org/10.18046/j.estger.2021.158.4304