Influência da data de validade nas decisões de compra e consumo de produtos alimentícios

Flávio Bressan; Geraldo Luciano Toledo

doi:10.18046/j.estger.2020.157.3909

Autores/as

Flávio Bressan Professor, Centro Paula Souza - CPS, Faculdades de Tecnologia - FATEC, São Paulo, Brasil. https://orcid.org/0000-0002-5394-9506
Geraldo Luciano Toledo Full Professor, Faculdade de Economia e Administração - FEA, Universidade de São Paulo, São Paulo, Brasil. https://orcid.org/0000-0002-5781-0114

DOI:

https://doi.org/10.18046/j.estger.2020.157.3909

Palabras clave:

fecha de vencimiento, compra de alimentos, consumo de alimentos, riesgos alimentarios

Resumen

El trabajo investigó la influencia de la fecha de vencimiento en las actitudes, decisiones de compra y consumo de alimentos. Se realizaron 12 entrevistas y una encuesta (n=199), cuyos datos fueron sometidos a análisis factorial, prueba t y análisis de varianza (ANOVA). Los resultados indicaron relaciones entre conocimiento sobre conservación y consumo y sobre la validez y el consumo de alimentos, pero no se encontró relación con el consumo de alimentos caducados ni entre riesgos y compra y consumo de alimentos caducados. Indicaron, además, que los entrevistados parecen basar sus decisiones más en la apariencia del alimento y en la experiencia personal que en los riesgos percibidos de vigencia vencida, lo que indica la necesidad de acciones educativas para convertirla en un factor de influencia en las decisiones de compra y consumo de alimentos.

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