The dual face of corporate social responsibility in social businesses: a closer look at the Colombian reality

Leonardo Hernán Talero-Sarmiento; Orlando Enrique Contreras-Pacheco; Julio Cesar Camacho-Pinto

doi:10.18046/j.estger.2019.151.3123

Autores/as

Leonardo Hernán Talero-Sarmiento Research and Assistant Professor, OPALO Research Group, School of Industrial Engineering and Business, Universidad Industrial de Santander, Bucaramanga, Colombia. http://orcid.org/0000-0002-4129-9163
Orlando Enrique Contreras-Pacheco Associate Professor, School of Industrial Engineering and Business, Universidad Industrial de Santander, Bucaramanga, Colombia http://orcid.org/0000-0002-3584-7063
Julio Cesar Camacho-Pinto Research and Assistant Professor, OPALO Research Group, School of Industrial Engineering and Business, Universidad Industrial de Santander, Bucaramanga, Colombia. http://orcid.org/0000-0003-2541-8000

DOI:

https://doi.org/10.18046/j.estger.2019.151.3123

Palabras clave:

esponsabilidad social empresarial, RSE instrumental, RSE normativa, empresas sociales, identificación organizacional

Resumen

Mientras la noción instrumental de responsabilidad social empresarial (RSE) se centra en lo estratégico, su noción normativa indica lo que es apropiado. Este trabajo examina la forma en que los empleados de empresas sociales (ES) entienden la noción de RSE respecto a dicha tensión conceptual. Para ello, se realiza un análisis de contenido aplicando minería de textos en una institución micro-financiera colombiana. Los resultados indican que un alto sentido de pertenencia promueve la confianza y avala la RSE en una organización. Además, se identifican dos grupos de empleados de ES según la noción de RSE: uno instrumental (grande) y uno normativo (pequeño). Lo anterior contribuye a una mejor comprensión del campo de RSE, visualizando el conflicto/complementariedad en sus perspectivas individuales.

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