Tendencias en el uso de las tecnologías de información y comunicación para la negociación internacional
DOI:
https://doi.org/10.1016/j.estger.2015.03.003Palabras clave:
Tecnologías de información y comunicación, Negociación internacional, Internacionalización, Fases, EmpresasResumen
Este artículo identifica las principales tecnologías de información y comunicación (TIC) que se utilizan en el proceso de negociación internacional, clasificándolas por etapas y funcionalidad. Para esto se realizó una revisión de la literatura en bases de datos reconocidas y de alto impacto, con lo cual se construyó una propuesta de etapas en las que se divide el proceso de negociación internacional y una caracterización de las TIC teniendo en cuenta elementos como funcionalidad, herramientas comerciales, complejidad de uso y alcance, entre otros. Se concluye que existe una gran variedad de TIC que apoyan las etapas de la negociación internacional, brindando diversas soluciones a las necesidades específicas de cada empresa respecto al manejo de la información y comunicación.
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