MERCADEO SOSTENIBLE

1-STEWARDSHIP

http://www.productstewardship.us/

http://www.arocha.org/en/?gclid=Cj0KEQjw94-6BRDkk568hcyg3-YBEiQAnmuwkrHFInO83HgrIVV558H4Bcw_3BR_DA3HpB3ZGvjxZVMaAqNV8P8HAQ

https://www.greenbiz.com/

 

2-SERVICE DOMINANT LOGIC

http://www.sustainablebrands.com/news_and_views/information/dominant-logic-shifting-customer-service-sustainability-paper-says

ARTICULO

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.646.2828&rep=rep1&type=pdf

THE NATURAL STEP FRAMEWORK

http://www.thenaturalstep.org/our-approach/

https://www.google.com.co/search?q=the+natural+step+framework&espv=2&biw=1232&bih=602&tbm=isch&imgil=ycd6AWRxyScfkM%253A%253B0rAIygfHCtLWbM%253Bhttp%25253A%25252F%25252Fwww.open.edu%25252Fopenlearnworks%25252Fmod%25252Foucontent%25252Fview.php%25253Fid%2525253D5768%25252526section%2525253D1.3.1&source=iu&pf=m&fir=ycd6AWRxyScfkM%253A%252C0rAIygfHCtLWbM%252C_&usg=__BmybD8WN7n0P29__bmydg6Z42AU%3D&dpr=1&ved=0ahUKEwiF3ePfuvPMAhXCph4KHYjbAWgQyjcIRg&ei=Na1EV8XuK8LNeoi3h8AG#imgdii=Mv1jsPPnX4z8JM%3A%3BMv1jsPPnX4z8JM%3A%3BU3wHY90zJ-GvzM%3A&imgrc=Mv1jsPPnX4z8JM%3A

http://image.slidesharecdn.com/stack-fourbasicquestions-091026142128-phpapp02/95/the-four-guiding-questions-of-strategic-sustainability-13-728.jpg?cb=1257951049

CAPITAL NATURAL

https://drive.google.com/file/d/0B7EEwIm6cDjMOVdrc044dHV6eVk/view

https://drive.google.com/file/d/0B7EEwIm6cDjMczV4eTc1eVllTzA/view

https://drive.google.com/file/d/0B7EEwIm6cDjMUkpMV05ZOUpFQVE/view

PRODUCTOS

http://www.seventhgeneration.com/

https://www.wholefoodsmarket.com/company-info

http://www.sokolblosser.com/about/sustainability.html

C2C

http://www.c2ccertified.org/

http://www.c2ccertified.org/images/uploads/C2CCertified_Product_Standard_V3_121112.pdf

 

http://www.ecointeligencia.com/tag/cradle-to-cradle/

http://www.oas.org/cip/docs%5Ccursos%5CPRESENTACIONES%20URUGUAY%20MAYO2012%5C10.%20Ruben%20Contreras.pdf

 

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