TRANSFERENCIA DE CONOCIMIENTO EN RELACIONES INTER-ORGANIZACIONALES: SU EFECTO SOBRE EL DESEMPEÑO DE LA FIRMA RECEPTORA

Augusto Rodriguez Orejuela

doi:10.1016/S0123-5923(07)70008-6

Autores/as

Augusto Rodriguez Orejuela Profesor Asistente, Facultad de Ciencias de la Administración. Universidad del Valle, Cali.

DOI:

https://doi.org/10.1016/S0123-5923(07)70008-6

Palabras clave:

TRANSFERENCIA DE CONOCIMIENTO INTERORGANIZACIONAL

Resumen

Asistimos en los últimos años a un cambio en la forma de competir de las empresas. Frente a una visión individual y aislada de la competencia, se impone actualmente la responsabilidad colectiva en el marco de relaciones y redes de empresas. Desde esta perspectiva, la relación inter-organizacional se constituye en un instrumento de la firma para incrementar su dotación de competencias, y a esto puede contribuir de forma decisiva la implementación en la relación de mecanismos de transferencia de conocimiento. En este estudio desarrollamos, en primer lugar, una escala de medición del uso de mecanismos para transferir conocimiento en relaciones inter-organizacionales, distinguiéndose entre directivas explícitas, rutinas explícitas y rutinas tácitas. En segundo lugar, presentamos y contrastamos empíricamente un conjunto de hipótesis acerca de los efectos de uso de mecanismos de transferencia de conocimiento sobre el desempeño de la firma receptora. Los resultados indican que la utilización de mecanismos para transferencia de conocimiento contribuye a mejorar el desempeño de la firma receptora, si bien con efectos distintos según el tipo genérico de mecanismos de transferencia de conocimiento utilizado. Implicaciones para la emergente teoría de la ventaja competitiva inter-organizacional y la gestión de las empresas son también presentadas al final del artículo.

Descargas

Los datos de descarga aún no están disponibles.

Referencias

Anderson, J.C. y Gerbing, D.W. (1988). Structural Equation Modelling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103 (3), 411-423.

Bagozzi, R.P. y Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16 (1), 74-94.

Barney, J.B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17 (1), 99-120.

Blankenburg, D., Eriksson, K. y Johanson, J. (1999). Creating Value through Mutual Commitment to Business Network Relationships. Strategic Management Journal, 20, 467-486.

Bradach, J.L. y Eccles, R.G. (1989). Price, Authority, and Trust: From Ideal Types to Plural Forms. Annual Review of Sociology, 15, 97-118.

Buvik, A. y Reve, T. (2001). Asymmetrical Deployment of Specific Assets and Contractual Safeguarding in Industrial Purchasing Relationships. Journal of Business Research, 51, 101-113.

Campbell, A.J. y Wilson, D.T. (1996). Managed Networks: Creating Strategic Advantage. Networks in Marketing. London: Ed. Sage Publications.

Cannon, J.P., Achrol, R.S. y Gundlach, G.T. (2000). Contracts, Norms, and Plural Form Governance. Journal of the Academy of Marketing Science, 28 (2), 180-194.

Cheng, J.L. (1984). Organizational Coordination, Uncertainty, and Output Performance: An Integrative Study. Human Relations, 37 (10), 829-851.

Cheng, J.L. (1982). Organizational Coordination and Productivity in Four European Nations. Academy of Management Proceedings, 58-62.

Conner, K. R. y Prahalad, C. K. (1996). A Resource-Based Theory of the Firm: Knowledge versus Opportunism. Organization Science, 7 (5), 477-501.

Dawson, R. (2000). Developing Knowledge-based Client Relationships: The Future of Professional Services. Oxford: Ed. Butterworth Heinemann.

Day, G.S. (2000). Managing Market Relationships. Journal of the Academy of Marketing Science, 28 (1), 24-30.

Diamantopoulos, A. & Winklhofer, H.M. (2001). Index Construction with Formative Indicators: An Alternative to Scale Development. Journal of Marketing Research, 38 (May), 269-277.

Dyer, J.H. (1997). Effective Interfirm Collaboration: How Firms Minimize Transaction Costs and Maximize Transaction Value. Strategic Management Journal, 18 (7), 535-556.

Dyer, J.H. y K. Nobeoka (2000). Creating and Managing a High- Performance Knowledge-Sharing Network: The Toyota Case. Strategic Management Journal, 21, 345-367.

Dyer, J.H. y Singh, H. (1998). The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage. Academy of Management Review, 23 (4), 660-679.

Fornell, C. y Larcker, D. (1981). Evaluating Structural Equations Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 27 (February), 39-50.

Frazier, G.L., Spekman, R.E. y Oneal, C.R. (1988). Just-In-Time Exchange Relationships in Industrial Markets. Journal of Marketing, 52 (October), 52-67.

Grant, R.M. (1996 a). Prospering in Dynamically- Competitive Environments: Organizational Capability as Knowledge Integration. Organization Science, 7 (4), 375-387.

Grant, R.M. (1996 b). Toward a Knowledge-Based Theory of the Firm. Strategic Management Journal, 17 (Winter), 109-122.

Gulati, R. (1999). Network Location and Learning: The influence of Network Resources and Firm Capabilities on Alliance Formation. Strategic Management Journal, 20, 397-420.

Hu, L.T. y Bentler, P.M. (1995). Evaluating Model Fit. Structural Equation Modelling. Sage: Ed. Thousands Oaks.

Hunt, S.D. (1997). Competing Through Relationships: Grounding Relationship Marketing in Resource-Advantage Theory. Journal of Marketing Management, 13, 431-45.

Inkpen, A.C. y Dinur, A. (1998). Knowledge Management Processes and International Joint Ventures. Organization Science, 9 (4), 454-468.

Ireland, R.D., Hitt, M.A. y Vaidyanath, D. (2002). Alliance Management as a Source of Competitive Advantage. Journal of Management, 28 (3), 413-446.

Jap, S.D. (1999). Pie-Expansion Efforts: Collaboration Processes in Buyer- Supplier Relationships. Journal of Marketing Research, 36 (November), 461-475.

Jap, S.D. (2001). Perspectives on Joint Competitive Advantages in Buyer-Supplier Relationships. International Journal of Research in Marketing, 18, 19-35.

Jap, S.D. y Ganesan, S. (2000). Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment. Journal of Marketing Research, 37 (May), 227-245.

Joshi, A.W. y Campbell, A.J. (2003). Effect of Environment Dynamism on Relational Governance in Manufacturer- Supplier Relationships: A Contingency Framework and an Empirical Test. Journal of the Academy of Marketing Science, 31 (2), 176-188.

Kale, P., Singh, H. y Perlmutter, H. (2000). Learning and Protection of Proprietary Assets in Strategic Alliances: Building Relational Capital. Strategic Management Journal, 21, 217-237.

Kotabe, M., Martin, X. y Domoto, H. (2003). Gaining from Vertical Partnerships: Knowledge Transfer, Relationship Duration, and Supplier Performance Improvement in the U.S and Japanese Automotive Industries. Strategic Management Journal, 24, 293-316.

Kothandaraman, P. y Wilson, D.T. (2001). The Future of Competition, Value-Creating Networks. Industrial Marketing Management, 30, 379-389.

Kumar, N., Stern, L.W. y Achrol, R.S. (1992). Assessing Reseller Performance from the Perspective of the Supplier. Journal of Marketing Research, 29 (May), 238-253.

Lamb, C.J., Spekman, R.E. y Hunt, S. D. (2002). Alliance Competence, Resources, and Alliance Success: Conceptualization Measurement, and Initial Test. Journal of the Academy of Marketing Science, 30 (2), 141-158.

Lavie, D. (2002). The Competitive Advantage of Interconnected Firms: An Extension of the Resource- Based View. Academy of Management Proceedings, BPS: C1

Mohr, J.J. y Nevin, J.R. (1990). Communication Strategies in Marketing Channels: A Theoretical Perspective. Journal of Marketing, 54 (October), 36-51.

Mohr, J.J. y Sengupta, S. (2002). Managing the Paradox of Inter-firm Learning: The Role of Governance Mechanisms. Journal of Business y Industrial Marketing, 17 (4), 282-301.

Mohr, J.J. y Sohi, R.S. (1995). Communication Flows in Distribution Channels: Impact on Assessments of Communication Quality and Satisfaction . Journal of Retailing, 71 (4), 393-416.

Nahapiet, J. y Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. Academy of Management Review, 23 (2), 242-266.

Parasuraman, A. (1997). Reflections on Gaining Competitive Advantage through Customer Value. Journal of the Academy of Marketing Science, 25 (2), 154-61.

Peteraf, M.A. (1993). The Cornerstones of Competitive Advantage: A Resource- Based View. Strategic Management Journal, 14, 179-191.

Poppo, L. y Zenger T. (2002). Do Formal Contracts and Relational Governance Function as Substitutes or Complements?. Strategic Management Journal, 23, 707-725.

Quinn, R.E. y J. Rohrbaugh (1983). A Spatial Model Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis. Management Science, 29 (3), 363-377.

Richardson, J. (1996). Vertical Integration and Rapid Response in Fashion Apparel. Organization Science, 7 (4), 400-412.

Sarkar, M.B., Echambadi, R., Cavusgil, S.T., y Aulakh, P.S. (2001). The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance. Journal of the Academy of Marketing Science, 29 (4), 358-373.

Slater, S.F. (1996). The Challenge of Sustaining Competitive Advantage. Industrial Marketing Management, 25, 79-86.

Tsang, E.W. (2000). Transaction Cost and Resource-Based Explanations of Joint Ventures: A Comparison and Synthesis. Organization Studies, 21 (1), 215-242.

Webster, Jr. F.E. (1992). The Changing Role of Marketing in the Corporation. Journal of Marketing, 56 (October), 1-17.

Weitz, B.A. y S.D. Jap (1995). Relationship Marketing and Distribution Channels. Journal of the Academy of Marketing Science, 23 (4), 305- 320.

Yin, R.K. (1994). Case Study Research: Design and Methods. London: Ed. Sage Publications.